개인화/맞춤화
Custom skincare and beauty products
| Business Model | Revenue Model | Key Metrics | Key Players |
|---|---|---|---|
Custom Skincare 맞춤 스킨케어 | Subscription fees | Churn, Retention, Satisfaction score | Curology, Proven, 더마펌 |
Custom Makeup 맞춤 메이크업 | Premium pricing | Reorder rate, NPS, Retention | Bite Beauty, Function of Beauty, 맞춤립스틱 |
Skin Testing 피부 테스트 | Test kit sales + subscriptions | Test adoption, Retention, Accuracy | HUM Nutrition, Skin+Me, 피부진단 |
DNA Beauty DNA 뷰티 | Test kit + product upsell | Test accuracy, Retention, Conversion | Helix Beauty, Orig3n, DNA뷰티 |
Quiz-based Matching 퀴즈 기반 매칭 | Product sales | Quiz completion, Conversion, Retention | Prose Hair, Atolla, 뷰티퀴즈 |
Subscription Personalization 구독 개인화 | Subscription fees | Churn, Engagement, Retention | Birchbox, Ipsy, 마이뷰티박스 |