Embedded banking enables non-financial companies to offer banking services within their own platforms through Banking-as-a-Service (BaaS) APIs. This allows platforms, marketplaces, and SaaS companies to provide FDIC-insured accounts, debit cards, and payment services under their own brand without becoming a licensed bank. The infrastructure is provided by partner banks and fintech enablers.

Revenue comes from interchange fees on card transactions, monthly program management fees per active account, account setup fees, and revenue sharing arrangements with platform partners. Some providers also charge for additional services like instant disbursements and fraud protection.

Green Dot, Cross River Bank, Synapse, Unit, Treasury Prime