Micro-investing apps allow users to invest small amounts, often through spare change round-ups or recurring small deposits. These platforms democratize investing by removing minimum investment barriers, offering fractional shares, and making it easy for anyone to start building an investment portfolio with minimal capital.

Revenue from monthly subscriptions ($1-5/month) for account access and premium features. Additional income from small transaction fees on round-ups, interest on cash balances, and partnerships with brands offering cash-back rewards that can be invested. Some platforms earn from payment for order flow.

• Investment Conversion Rate

  Percentage of round-ups successfully invested

• Portfolio Growth Rate

  Average monthly increase in user portfolio values

• Recurring Investment Adoption

  Percentage of users with automated recurring investments

Acorns, Stash, Robinhood Fractional Shares