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Last-mile Delivery

라스트마일배송

📋 Definition

정의

Last-mile delivery services handle the final and most expensive leg of the delivery journey, transporting packages from local distribution centers or fulfillment centers directly to customers. These services optimize routing, provide real-time tracking, and offer flexible delivery options including scheduled delivery, contactless delivery, and specific time windows to enhance customer experience.

💰 Revenue Model

수익 모델

Revenue streams include: monthly subscription fees for unlimited deliveries ($10-30/month for consumers), per-delivery fees charged to merchants ($5-15/delivery), premium delivery options (same-day, scheduled time slots) at higher rates, membership programs for frequent users, and additional fees for special handling requirements. Volume-based pricing tiers incentivize merchant partnerships.

📊 Key Performance Indicators

핵심 성과 지표

  • On-time Delivery Rate

    Deliveries completed within promised timeframe

  • First Attempt Success Rate

    Deliveries completed on first attempt

  • Average Cost Per Stop

    Delivery cost per customer stop

  • Route Efficiency

    Stops completed per driver hour

  • Customer Rating

    Average delivery experience rating

  • Package Handling Quality

    Deliveries without damage complaints

🏢 Key Players

주요 플레이어

Amazon Prime, Coupang Rocket Delivery, DoorDash, Instacart, Uber Direct