라스트마일배송
정의
Last-mile delivery services handle the final and most expensive leg of the delivery journey, transporting packages from local distribution centers or fulfillment centers directly to customers. These services optimize routing, provide real-time tracking, and offer flexible delivery options including scheduled delivery, contactless delivery, and specific time windows to enhance customer experience.
수익 모델
Revenue streams include: monthly subscription fees for unlimited deliveries ($10-30/month for consumers), per-delivery fees charged to merchants ($5-15/delivery), premium delivery options (same-day, scheduled time slots) at higher rates, membership programs for frequent users, and additional fees for special handling requirements. Volume-based pricing tiers incentivize merchant partnerships.
핵심 성과 지표
On-time Delivery Rate
Deliveries completed within promised timeframe
First Attempt Success Rate
Deliveries completed on first attempt
Average Cost Per Stop
Delivery cost per customer stop
Route Efficiency
Stops completed per driver hour
Customer Rating
Average delivery experience rating
Package Handling Quality
Deliveries without damage complaints
주요 플레이어
Amazon Prime, Coupang Rocket Delivery, DoorDash, Instacart, Uber Direct