Emergency fund platforms help users build and maintain separate savings accounts specifically for unexpected financial emergencies. These tools calculate appropriate fund targets based on expenses, automate contributions, and ensure funds remain accessible while earning competitive interest rates.

Revenue primarily from interest rate spreads between deposits and investments (0.5-1.5%). Additional income from premium features ($2-5/month) offering goal tracking, automated savings rules, and financial health scoring. Some platforms earn referral fees from high-yield savings account partnerships.

• Fund Adequacy Rate

  Percentage of users meeting 3-6 month expense coverage goal

• Automated Contribution Rate

  Proportion of users with recurring emergency fund deposits

• Fund Preservation Rate

  Percentage of users avoiding non-emergency withdrawals

Marcus by Goldman Sachs, Ally Bank Emergency Savings, Simple Emergency Fund