Expense tracking tools enable users to manually or automatically record purchases and categorize them for analysis. These platforms help identify spending patterns, reduce unnecessary expenses, and maintain detailed financial records for tax and budgeting purposes.

Revenue from premium tiers ($3-10/month) offering receipt scanning, unlimited categories, bank synchronization, and export capabilities. Additional income from business expense management features for small business owners and freelancers.

• Tracking Consistency

  Percentage of days users log their expenses

• Feature Utilization Rate

  Adoption rate of premium features like receipt scanning

• Expense Reduction Rate

  Average spending reduction after 3 months of use

Expensify, Toshl Finance, Goodbudget