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Direct-to-Consumer

DTC

πŸ“‹ Definition

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Beauty brands selling directly to customers via digital-first channels

πŸ’° Revenue Model

수읡 λͺ¨λΈ

Product margin

πŸ“Š Key Performance Indicators

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🏒 Key Players

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Glossier, Fenty Beauty, λΌλ„€μ¦ˆ