이커머스/리테일
Online beauty product platforms and marketplaces
| Business Model | Revenue Model | Key Metrics | Key Players |
|---|---|---|---|
Beauty E-commerce 뷰티 이커머스 | Product margin + ads | AOV, Conversion rate, Repeat purchase | Sephora, Ulta, 화해 |
Subscription Box 구독 박스 | Subscription fees | Churn, LTV, Unboxing engagement | Birchbox, Ipsy, 글로시박스 |
Direct-to-Consumer DTC | Product margin | Gross margin, CAC payback, Retention | Glossier, Fenty Beauty, 라네즈 |
Marketplace 마켓플레이스 | Commission + ads | GMV, Seller growth, Conversion | Amazon Beauty, 11번가뷰티, 올리브영 |
Live Commerce 라이브 커머스 | Commission + gifts/ads | View-to-purchase rate, GMV, Engagement | Taobao Live, TikTok Shop, Grip Beauty |
Social Commerce 소셜 커머스 | Commission + ads | MAU, Conversion rate, Engagement | Instagram Shopping, 화해쇼핑, 스타일쉐어 |
Cross-border 크로스보더 | Product margin + shipping fees | Cross-border GMV, CAC, Retention | YesStyle, Stylevana, 뷰티포인트 |
Wholesale B2B 도매 B2B | Wholesale margin | Units sold, Salon adoption, Retention | Beauty Brands, SalonCentric, 코스모프로 |
Subscription Box 구독 박스 | Subscription fees | Churn, LTV, Unboxing engagement | Birchbox, Ipsy, 글로시박스 |
Direct-to-Consumer D2C | Product margin | Gross margin, CAC payback, Retention | Glossier, Fenty Beauty, 라네즈 |
Live Commerce 라이브 커머스 | Commission + gifts/ads | View-to-purchase rate, GMV, Engagement | Taobao Live, TikTok Shop, Grip Beauty |