Online/offline platforms selling a wide range of beauty products from multiple brands, offering product discovery, reviews, beauty consultations, and loyalty programs.

Revenue from product margins on direct sales, advertising fees from beauty brands, affiliate commissions, and premium membership programs.

• AOV

  Average order value per transaction on the platform

• Conversion rate

  Percentage of visitors who complete a purchase

• Repeat purchase

  Percentage of customers who make multiple purchases

Sephora, Ulta, 화해