라이브 커머스
정의
Live video streaming platforms where beauty influencers and brands demonstrate products, answer questions in real-time, and drive immediate purchases through interactive shopping experiences.
수익 모델
Commission on sales (10-30%), virtual gifts and donations during streams, advertising placements, and brand partnership fees for featured streams.
핵심 성과 지표
View-to-purchase rate
Percentage of viewers who make a purchase during or after the stream
GMV
Gross merchandise value of products sold through live streams
Engagement
Viewer interactions including comments, likes, and shares during streams
주요 플레이어
Taobao Live, TikTok Shop, Grip Beauty
자주 묻는 질문
더 알아보기