Monthly subscription service delivering curated beauty product samples and full-size items personalized to customer preferences, enabling product discovery and trial.

Monthly or quarterly subscription fees, revenue from brand partnerships for product placement, and upsells to full-size products in marketplace.

• Churn

  Monthly subscriber cancellation rate

• LTV

  Customer lifetime value and total revenue per subscriber

• Unboxing engagement

  Social media shares and unboxing video views

Birchbox, Ipsy, 글로시박스