Identity protection services monitor personal information across the web, dark web, and public records to detect potential identity theft. These platforms offer credit monitoring, social security number tracking, financial account surveillance, and provide recovery assistance and insurance coverage if identity theft occurs.

Revenue from tiered subscriptions ($10-35/month) offering increasing levels of monitoring and protection. Premium tiers include identity theft insurance ($1M coverage), white glove recovery services, and family protection plans. Additional income from annual prepayment discounts and corporate employee benefit programs.

• Threat Detection Accuracy

  Rate of genuine threats identified vs false positives

• Recovery Success Rate

  Percentage of identity theft cases successfully resolved

• Average Resolution Time

  Mean duration from theft detection to complete resolution

LifeLock, IdentityGuard, ID Watchdog