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Customer Service

고객센터

📋 Definition

정의

E-commerce customer service platforms provide omnichannel support tools including ticketing systems, live chat, email management, phone integration, and self-service knowledge bases. Features include automated ticket routing, canned responses, customer history tracking, SLA management, team collaboration, chatbots, sentiment analysis, and performance analytics. These systems integrate with e-commerce platforms to access order data, process refunds, and provide contextual support.

💰 Revenue Model

수익 모델

Revenue structure: (1) Per-agent pricing from $15-$89/agent/month based on features, (2) Tiered plans with increasing capabilities, (3) Additional charges for premium channels like phone and SMS, (4) Chatbot and automation add-ons, (5) Knowledge base and self-service portal fees, (6) Integration marketplace commissions, (7) Professional services for setup and training, (8) Enterprise plans with custom pricing and dedicated support. Many providers offer free trials and entry-level free tiers.

📊 Key Performance Indicators

핵심 성과 지표

  • First Response Time

    Time to first agent reply

  • Ticket Resolution Time

    Average time to resolve issues

  • Customer Satisfaction

    Post-interaction CSAT score

  • First Contact Resolution

    Issues resolved in one interaction

  • Self-Service Deflection

    Tickets avoided via knowledge base

  • Agent Utilization

    Active time on tickets

🏢 Key Players

주요 플레이어

Zendesk, Freshdesk, Gorgias, Help Scout, Intercom