이커머스도구
Platform builders, payment processors, inventory management, and e-commerce software
| Business Model | Revenue Model | Key Metrics | Key Players |
|---|---|---|---|
E-commerce Platform 카페24 | Monthly SaaS subscriptions + transaction fees on sales | GMV (Gross Merchandise Value), Active Merchants, Average Revenue Per User | Shopify, WooCommerce, BigCommerce, Wix eCommerce, Cafe24 |
Payment Processing 토스페이먼츠 | Transaction fees per successful payment | Payment Volume, Transaction Count, Approval Rate | Stripe, Square, PayPal, Adyen, Toss Payments |
Inventory Management 재고관리 | Monthly SaaS subscription based on features and inventory volume | Inventory Accuracy Rate, Stock Turnover Ratio, Carrying Cost | TradeGecko (QuickBooks Commerce), Cin7, Katana, inFlow, BoxHero |
Order Management 주문관리 | SaaS subscription plus per-order transaction fees | Orders Processed, Order Cycle Time, Perfect Order Rate | ShipBob, ShipStation, Orderhive, Linnworks, Fulfillment by Amazon |
Customer Service 고객센터 | Per-agent monthly subscription with tiered pricing | Ticket Volume, First Response Time, Resolution Time | Zendesk, Freshdesk, Gorgias, Help Scout, Intercom |
Email Marketing 이메일마케팅 | Subscription based on subscriber count and email volume | Subscriber Count, Email Send Volume, Open Rate | Mailchimp, Klaviyo, Omnisend, ActiveCampaign, Sendinblue |
Reviews & Ratings 리뷰시스템 | Monthly SaaS subscription based on order volume | Reviews Collected, Review Conversion Rate, Average Star Rating | Trustpilot, Yotpo, Judge.me, Stamped.io, Loox |
Loyalty Programs 로열티프로그램 | Monthly SaaS fees plus transaction fees on rewards | Loyalty Members, Points Issued, Redemption Rate | Smile.io, LoyaltyLion, Yotpo Loyalty, Growave, Marsello |
A/B Testing AB테스트 | Monthly SaaS subscription based on traffic and features | Tests Running, Traffic Tested, Winning Tests | Optimizely, VWO, Google Optimize, AB Tasty, Convert |
Analytics 커머스분석 | SaaS subscription based on traffic volume and features | Sessions Tracked, Conversion Rate, Average Order Value | Google Analytics, Hotjar, Mixpanel, Heap, Amplitude |