E-commerce analytics platforms provide comprehensive insights into customer behavior, sales performance, and website optimization opportunities. Features include traffic analysis, funnel visualization, cohort analysis, customer segmentation, product performance metrics, attribution modeling, predictive analytics, custom dashboards, and automated insights. These tools integrate with e-commerce platforms to track the complete customer journey from acquisition through conversion and retention.

Pricing structure: (1) Monthly subscriptions from $0-$500 based on traffic volume and features, (2) Tiered plans with increasing data collection limits, (3) Premium features like custom attribution and predictive analytics, (4) Enterprise plans with custom pricing and data retention, (5) Professional services for implementation and custom reporting, (6) Training and certification programs, (7) API access for data exports and integrations. Freemium model common with paid upgrades for advanced features.

• Conversion Rate

  Visitors completing purchases

• Cart Abandonment Rate

  Carts not completed

• Average Order Value

  Mean transaction value

• Customer Lifetime Value

  Total customer value over lifetime

• Traffic to Sale Time

  Days from first visit to purchase

• Return Customer Rate

  Customers making repeat purchases

Google Analytics, Hotjar, Mixpanel, Heap, Amplitude