E-commerce email marketing platforms enable businesses to design, send, and automate email campaigns. Features include drag-and-drop email builders, responsive templates, list segmentation, A/B testing, automation workflows (welcome series, abandoned cart, post-purchase), personalization, behavioral triggers, SMS integration, and detailed analytics. These platforms integrate with e-commerce stores to sync customer data, product catalogs, and purchase history for targeted campaigns.

Pricing model includes: (1) Monthly subscriptions from $10-$500 based on subscriber count, (2) Tiered pricing with email send limits, (3) Overage charges for exceeding email quotas, (4) Premium features like advanced segmentation and predictive analytics, (5) SMS marketing add-ons at per-message rates, (6) Dedicated IP addresses for high-volume senders, (7) Professional services for template design and strategy, (8) Transaction email API fees. Free tiers available for small lists with limited features.

• Email Open Rate

  Percentage of recipients opening emails

• Click-Through Rate

  Recipients clicking email links

• Conversion Rate

  Email clicks leading to purchases

• List Growth Rate

  Net subscriber growth monthly

• Revenue Per Email

  Average revenue per email sent

• Unsubscribe Rate

  Subscribers opting out

Mailchimp, Klaviyo, Omnisend, ActiveCampaign, Sendinblue