Loyalty program platforms enable e-commerce businesses to create points-based rewards, VIP tiers, referral programs, and engagement campaigns. Features include points earning rules, redemption options, tier management, birthday rewards, social media integration, referral tracking, email automation, loyalty analytics, and branded customer portals. These systems integrate with e-commerce platforms to automatically award points, apply discounts, and track customer lifetime value.

Monetization model: (1) Monthly subscriptions from $49-$999 based on features and order volume, (2) Tiered pricing with increasing member capacity, (3) Transaction fees of 1-3% on reward redemptions, (4) Premium features like VIP tiers and advanced segmentation, (5) Referral program add-ons, (6) Custom integration and development services, (7) White-label solutions for agencies, (8) Enterprise plans with custom pricing and dedicated support. Some platforms charge per loyalty member.

• Enrollment Rate

  Customers joining loyalty program

• Active Member Rate

  Members earning/redeeming points

• Repeat Purchase Rate

  Members making multiple purchases

• Redemption Rate

  Points redeemed vs earned

• Referral Conversion

  Referred customers completing purchase

• Incremental Revenue

  Additional revenue from program

Smile.io, LoyaltyLion, Yotpo Loyalty, Growave, Marsello