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Reviews & Ratings

리뷰시스템

📋 Definition

정의

Review and rating platforms help e-commerce businesses collect, manage, and display customer feedback. Features include automated review request emails, photo and video reviews, Q&A functionality, review moderation, sentiment analysis, review widgets for websites, social proof notifications, incentive programs, and SEO optimization for rich snippets. These systems integrate with e-commerce platforms to automatically request reviews post-purchase and display ratings on product pages.

💰 Revenue Model

수익 모델

Revenue streams: (1) Monthly subscriptions from $15-$299 based on review volume and features, (2) Tiered pricing with increasing order capacity, (3) Premium features like video reviews and advanced analytics, (4) SMS review requests as add-on service, (5) White-label solutions for agencies, (6) Professional services for review strategy consulting, (7) Enterprise custom pricing for high-volume merchants. Some platforms take commission on referred sales from review traffic.

📊 Key Performance Indicators

핵심 성과 지표

  • Review Collection Rate

    Purchases resulting in reviews

  • Average Star Rating

    Mean rating across all reviews

  • Photo Review Rate

    Reviews including photos

  • Conversion Uplift

    Impact on product page conversions

  • Review Response Rate

    Merchant responses to reviews

  • Verified Purchase Rate

    Reviews from confirmed buyers

🏢 Key Players

주요 플레이어

Trustpilot, Yotpo, Judge.me, Stamped.io, Loox