리뷰시스템
정의
Review and rating platforms help e-commerce businesses collect, manage, and display customer feedback. Features include automated review request emails, photo and video reviews, Q&A functionality, review moderation, sentiment analysis, review widgets for websites, social proof notifications, incentive programs, and SEO optimization for rich snippets. These systems integrate with e-commerce platforms to automatically request reviews post-purchase and display ratings on product pages.
수익 모델
Revenue streams: (1) Monthly subscriptions from $15-$299 based on review volume and features, (2) Tiered pricing with increasing order capacity, (3) Premium features like video reviews and advanced analytics, (4) SMS review requests as add-on service, (5) White-label solutions for agencies, (6) Professional services for review strategy consulting, (7) Enterprise custom pricing for high-volume merchants. Some platforms take commission on referred sales from review traffic.
핵심 성과 지표
Review Collection Rate
Purchases resulting in reviews
Average Star Rating
Mean rating across all reviews
Photo Review Rate
Reviews including photos
Conversion Uplift
Impact on product page conversions
Review Response Rate
Merchant responses to reviews
Verified Purchase Rate
Reviews from confirmed buyers
주요 플레이어
Trustpilot, Yotpo, Judge.me, Stamped.io, Loox