Massive Open Online Courses (MOOCs) provide free or low-cost online education from top universities and companies to millions of learners worldwide. Courses include video lectures, quizzes, assignments, and peer discussions, with optional paid certificates.

Revenue from paid certificates, degree programs, enterprise B2B contracts for employee training, and sponsored content from companies.

• Completion rate

  Percentage of enrolled learners who complete the full course

• Certification conversion

  Percentage of learners who purchase paid certificates

• NPS

  Net promoter score indicating learner satisfaction and recommendation likelihood

Coursera, edX, K-MOOC