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Affiliate Marketing

제휴마케팅

📋 Definition

정의

Affiliate marketing networks connect creators with merchants, providing trackable links, commission management, and payment processing for performance-based partnerships. Creators earn commissions by promoting products, while merchants gain sales through creator audiences.

💰 Revenue Model

수익 모델

Platform takes a percentage (typically 20-30%) of the commission paid to affiliates, with additional revenue from merchant listing fees, premium affiliate tools, fraud prevention services, and advanced tracking features.

📊 Key Performance Indicators

핵심 성과 지표

  • Sales driven

    Total sales volume generated through affiliate links

  • AOV

    Average order value of affiliate-driven purchases

  • Retention

    Affiliate and merchant retention rates

🏢 Key Players

주요 플레이어

ShareASale, ClickBank, 제휴마케팅