제휴마케팅
정의
Affiliate marketing networks connect creators with merchants, providing trackable links, commission management, and payment processing for performance-based partnerships. Creators earn commissions by promoting products, while merchants gain sales through creator audiences.
수익 모델
Platform takes a percentage (typically 20-30%) of the commission paid to affiliates, with additional revenue from merchant listing fees, premium affiliate tools, fraud prevention services, and advanced tracking features.
핵심 성과 지표
Sales driven
Total sales volume generated through affiliate links
AOV
Average order value of affiliate-driven purchases
Retention
Affiliate and merchant retention rates
주요 플레이어
ShareASale, ClickBank, 제휴마케팅