마케팅/성장
Customer acquisition, retention, email marketing, and growth tools for e-commerce
| Business Model | Revenue Model | Key Metrics | Key Players |
|---|---|---|---|
Influencer Marketing 인플루언서마케팅 | Campaign fees + SaaS | Campaigns run, ROI uplift, Retention | AspireIQ, Upfluence, 인플루언서마케팅 |
Social Commerce 소셜커머스 | Advertising revenue and transaction fees | Gross Merchandise Value (GMV), Conversion Rate, Average Order Value | Instagram Shopping, Facebook Shops, TikTok Shop, Pinterest Shopping, WeChat Commerce |
Affiliate Marketing 제휴마케팅 | Commission on sales | Sales driven, AOV, Retention | ShareASale, ClickBank, 제휴마케팅 |
Influencer Marketing 인플루언서마케팅 | SaaS subscription fees and campaign service fees | Active Campaigns, Influencer Network Size, Campaign Budget Managed | AspireIQ, Creator.co, Upfluence, Grin, Traackr |
Email Marketing 이메일마케팅 | SaaS + per-subscriber pricing | Open rate, CTR, Retention | ConvertKit, Mailchimp, 이메일마케팅 |
Affiliate Marketing 제휴마케팅 | Commission on affiliate sales | Affiliate Partners, Sales Driven, Gross Merchandise Value | ShareASale, CJ Affiliate, Rakuten Advertising, Impact, Awin |
SEO Tools SEO도구 | SaaS subscription | Keywords ranked, Traffic uplift, Retention | SEMrush, Ahrefs, SEO도구 |
Content Marketing 콘텐츠마케팅 | SaaS subscription and professional services | Content Pieces Published, Content Performance Score, Leads Generated | Contently, Rock Content, Skyword, Brafton, Content Marketing Institute |
Social Media Ads 소셜광고 | CPC/CPM pricing | Impressions, ROI, Retention | Facebook Ads, Google Ads, 소셜광고 |
SEO/SEM 검색마케팅 | SaaS subscription fees | Keywords Tracked, Organic Traffic Growth, Search Rankings | SEMrush, Ahrefs, Moz, BrightEdge, Conductor |
Growth Hacking 성장해킹도구 | SaaS | Experiments run, Conversion uplift, Retention | Hotjar, Mixpanel, 성장해킹도구 |
Conversion Optimization 전환최적화 | SaaS subscription fees | Tests Running, Conversion Rate Improvement, Revenue Impact | Unbounce, Optimizely, VWO, Google Optimize, Convert |
Retargeting 리타겟팅 | CPC/CPM advertising fees | Impressions Served, Click-through Rate, Conversion Rate | Criteo, AdRoll, Perfect Audience, ReTargeter, SteelHouse |
Marketing Automation 마케팅자동화 | SaaS subscription fees | Marketing Qualified Leads, Email Deliverability, Automation Workflows Active | HubSpot, Marketo, Pardot, ActiveCampaign, Mailchimp |