Conversion optimization platforms provide tools for testing and improving website conversion rates through A/B testing, multivariate testing, personalization, and user behavior analytics. These solutions offer visual editors for creating test variations, statistical analysis for determining winners, heatmaps and session recordings for understanding user behavior, and AI-powered recommendations for optimization opportunities. The goal is to maximize the percentage of visitors who complete desired actions.

Revenue model includes: monthly subscriptions based on website traffic ($50-2,000/month for SMBs, $2,000-10,000+ for enterprises), per-test pricing for low-volume users, premium features like advanced personalization and predictive analytics, professional services for test strategy and implementation ($5,000-50,000), training and certification programs, and white-label solutions for agencies. Usage-based pricing for high-traffic websites.

• Conversion Rate Uplift

  Improvement in overall conversion rate

• Tests Completed

  Experiments reaching statistical significance

• Revenue Per Visitor

  Average revenue per site visitor

• Test Win Rate

  Percentage of tests with positive results

• Time to Insight

  Days to reach statistical significance

• User Satisfaction

  Client satisfaction rating

Unbounce, Optimizely, VWO, Google Optimize, Convert