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Email Marketing

이메일마케팅

📋 Definition

정의

Email marketing platforms designed for creators provide subscriber management, email design tools, automated sequences, segmentation, and analytics. They help creators build and nurture audiences, promote content and products, and maintain direct relationships with fans through owned channels.

💰 Revenue Model

수익 모델

Tiered pricing based on subscriber count ($10-$300/month), with additional revenue from email sends above monthly limits, advanced automation features, template marketplace, and integration with e-commerce and course platforms.

📊 Key Performance Indicators

핵심 성과 지표

  • Open rate

    Percentage of subscribers opening email campaigns

  • CTR

    Click-through rate on links within emails

  • Retention

    Creator subscription retention and subscriber growth

🏢 Key Players

주요 플레이어

ConvertKit, Mailchimp, 이메일마케팅