이메일마케팅
정의
Email marketing platforms designed for creators provide subscriber management, email design tools, automated sequences, segmentation, and analytics. They help creators build and nurture audiences, promote content and products, and maintain direct relationships with fans through owned channels.
수익 모델
Tiered pricing based on subscriber count ($10-$300/month), with additional revenue from email sends above monthly limits, advanced automation features, template marketplace, and integration with e-commerce and course platforms.
핵심 성과 지표
Open rate
Percentage of subscribers opening email campaigns
CTR
Click-through rate on links within emails
Retention
Creator subscription retention and subscriber growth
주요 플레이어
ConvertKit, Mailchimp, 이메일마케팅