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Growth Hacking

성장해킹도구

📋 Definition

정의

Growth hacking platforms provide experimentation frameworks, conversion optimization, user behavior analytics, and A/B testing tools to help creators rapidly test and scale audience growth strategies. They focus on data-driven tactics for viral growth and retention optimization.

💰 Revenue Model

수익 모델

Subscription pricing ($30-$400/month) based on tracked users and experiment volume, with additional revenue from session recording, heatmaps, funnel analysis, and integration with marketing and analytics platforms.

📊 Key Performance Indicators

핵심 성과 지표

  • Experiments run

    Number of A/B tests and growth experiments conducted

  • Conversion uplift

    Average improvement in conversion rates from experiments

  • Retention

    Platform retention and experiment velocity metrics

🏢 Key Players

주요 플레이어

Hotjar, Mixpanel, 성장해킹도구