Influencer marketing platforms match brands with creators for sponsored content collaborations, providing discovery tools, campaign management, contract templates, payment processing, and performance tracking. They streamline the entire influencer marketing workflow from outreach to reporting.

Platform fees of 15-30% on campaign budgets from brands, SaaS subscriptions for brand and creator accounts ($50-$500/month), and additional services like fraud detection, content rights management, and campaign insurance.

• Campaigns run

  Total number of brand-creator collaborations executed

• ROI uplift

  Average return on ad spend for brand campaigns

• Retention

  Brand and creator retention rates on platform

AspireIQ, Upfluence, 인플루언서마케팅