Retargeting platforms enable brands to show personalized ads to users who have previously visited their website or engaged with their content. These solutions use cookies and pixels to track user behavior, segment audiences based on actions taken, create dynamic ads featuring products viewed, and optimize bidding across ad networks. Advanced platforms offer predictive analytics to identify high-intent users and cross-device retargeting for seamless experiences.

Revenue model includes: cost-per-click (CPC) fees ($0.50-3.00/click), cost-per-thousand-impressions (CPM) fees ($2-15/1000 impressions), monthly platform fees ($500-5,000), percentage of ad spend (typically 10-20%), setup and onboarding fees, creative services for ad design, premium features like dynamic product ads and advanced segmentation, and enterprise solutions with dedicated account management. Minimum monthly ad spend requirements common ($1,000-10,000).

• Conversion Rate

  Retargeted users completing purchases

• Return on Ad Spend

  Revenue per dollar spent

• Click-through Rate

  Users clicking retargeting ads

• Cost Per Acquisition

  Cost to acquire customer

• View-through Conversions

  Conversions after seeing ads

• Frequency Cap Compliance

  Ad exposure optimization

Criteo, AdRoll, Perfect Audience, ReTargeter, SteelHouse