Social commerce platforms enable brands to sell products directly within social media environments, allowing customers to discover, browse, and purchase without leaving the social app. These solutions integrate product catalogs, checkout processes, and payment systems into social platforms, leveraging social engagement, influencer content, and user-generated content to drive sales. Features include shoppable posts, live shopping events, and social proof integration.

Revenue model includes: transaction fees (2-5% of order value), advertising revenue from promoted products and sponsored content, subscription fees for advanced merchant features ($50-500/month), live shopping event hosting fees, influencer marketplace commissions (10-20%), checkout processing fees, and premium analytics packages. Platform takes commission on all sales processed through social commerce features.

• GMV Growth

  Month-over-month GMV increase

• Social to Purchase Conversion

  Percentage converting from social to purchase

• Engagement Uplift

  Increased engagement with shoppable content

• Average Order Value

  Mean transaction value

• Merchant Satisfaction

  Merchant platform rating

• User Retention

  Repeat purchaser rate

Instagram Shopping, Facebook Shops, TikTok Shop, Pinterest Shopping, WeChat Commerce