Social advertising platforms enable creators to promote content and products through paid campaigns on social networks. They provide targeting options, ad creative tools, budget management, A/B testing, and performance analytics to maximize return on ad spend and grow audiences.

Revenue from advertising spend on cost-per-click ($0.50-$2.00) or cost-per-mille impressions ($5-$20), with additional revenue from platform management fees, ad creative services, and audience targeting data.

• Impressions

  Total ad impressions served across campaigns

• ROI

  Return on investment for advertising spend

• Retention

  Advertiser retention and campaign renewal rates

Facebook Ads, Google Ads, 소셜광고