B2B marketplaces connect manufacturers, wholesalers, and retailers, facilitating bulk purchasing, wholesale pricing, and business procurement. These platforms offer features like bulk ordering, negotiated pricing, purchase orders, invoice management, business verification, credit terms, and integration with procurement systems. Product categories span industrial supplies, raw materials, office equipment, and wholesale goods. Success factors include building supplier and buyer trust through verification, handling complex B2B requirements like MOQs (minimum order quantities), managing logistics for large shipments, providing trade financing, and offering robust search and filtering for business needs.

Revenue from commission fees on completed transactions (typically 2-8% of transaction value, lower than B2C due to higher order values), subscription fees for premium business accounts with enhanced features, listing fees for featured products, and advertising for promoted supplier visibility. Additional income from SaaS tools for order management, inventory sync, analytics dashboards, trade financing services, logistics coordination fees, escrow services, business verification services, and API access for enterprise procurement integration.

• Transactions

  Number of completed B2B transactions monthly

• GMV

  Total wholesale transaction value on platform

• Retention

  Buyer and supplier retention rates

Alibaba, Amazon Business, 고고씽