마켓플레이스
Multi-vendor online marketplaces connecting sellers with buyers
| Business Model | Revenue Model | Key Metrics | Key Players |
|---|---|---|---|
General Marketplace 종합마켓플레이스 | Commission + advertising | GMV, Active sellers, Retention | Amazon, eBay, 11번가 |
Fashion Marketplace 패션마켓플레이스 | Commission + private label margin | AOV, Repeat purchase rate, Retention | ASOS, Zalando, 무신사 |
Handmade Marketplace 수공예마켓플레이스 | Commission + seller fees | Active sellers, GMV, Retention | Etsy, Amazon Handmade, 아이디어스 |
Electronics Marketplace 전자제품마켓플레이스 | Margin + commission | Units sold, GMV, Retention | Newegg, Best Buy, 컴퓨존 |
Food Marketplace 음식배달마켓플레이스 | Delivery fees + commission | Orders delivered, GMV, Retention | Uber Eats, DoorDash, 배달의민족 |
Local Marketplace 지역마켓플레이스 | Ads + premium listings | Listings posted, Transactions, Retention | Facebook Marketplace, 당근마켓, 중고나라 |
B2B Marketplace B2B마켓플레이스 | Commission + SaaS | Transactions, GMV, Retention | Alibaba, Amazon Business, 고고씽 |
Luxury Marketplace 럭셔리마켓플레이스 | Commission | AOV, GMV, Retention | Farfetch, Net-a-Porter, 럭셔리마켓 |