Electronics marketplaces focus exclusively on technology products including computers, smartphones, gaming equipment, home electronics, components, and accessories. These platforms provide detailed technical specifications, comparison tools, compatibility checkers, expert reviews, and customer Q&A sections. Key features include warranty management, trade-in programs, technical support integration, and build-your-own PC configurators. Success factors include maintaining strong relationships with manufacturers and distributors, managing rapid product lifecycle changes, handling technical customer service, preventing counterfeit products, and providing competitive pricing in a price-sensitive category.

Revenue from product margins on direct sales (5-15% depending on category) and commission fees from third-party sellers (8-12%). Additional income from extended warranty sales, installation services, protection plans, trade-in program margins, affiliate partnerships with software providers, manufacturer co-op advertising funds, premium seller subscriptions, and sponsored product placements. Some platforms earn from tech support services, recycling programs, and B2B bulk purchasing programs.

• Units sold

  Total number of electronic products sold monthly

• GMV

  Gross merchandise value of all transactions

• Retention

  Customer repeat purchase rate and seller retention

Newegg, Best Buy, 컴퓨존