Fashion marketplaces are vertical e-commerce platforms focused exclusively on clothing, shoes, accessories, and fashion-related products. These platforms curate fashion brands and independent designers, offering extensive product catalogs with detailed size guides, style recommendations, and visual search capabilities. They provide features like virtual try-on, personalized style feeds, influencer collaborations, and seasonal collections. Success factors include strong brand partnerships, trend forecasting, inventory management for fast fashion cycles, handling high return rates, and creating inspirational shopping experiences through editorial content and lookbooks.

Revenue from commission on third-party brand sales (15-30% depending on brand and category) plus margins on private label products developed in-house. Additional income from brand partnership fees, premium placement advertising, sponsored content collaborations with influencers, styling services, and membership programs offering exclusive access or discounts. Some platforms earn from affiliate marketing, brand licensing, and fashion event sponsorships.

• AOV

  Average Order Value per transaction

• Repeat purchase rate

  Percentage of customers making multiple purchases

• Retention

  Customer retention and churn rates

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