Food delivery marketplaces connect restaurants with hungry customers, facilitating online ordering and coordinating last-mile delivery through courier networks. These platforms provide digital menus, real-time order tracking, multiple payment options, ratings and reviews, and promotional tools for restaurants. Key features include cuisine discovery, dietary filters, estimated delivery times, group ordering, and loyalty programs. Success requires dense restaurant coverage, reliable delivery logistics, maintaining food quality during transit, managing peak demand periods, balancing marketplace dynamics between restaurants, customers, and couriers, and optimizing delivery routes for efficiency.

Revenue from delivery fees charged to customers (typically $2-8 per order), commission fees from restaurants (15-30% of order value), and service fees. Additional income from advertising and promoted restaurant placements, subscription programs offering free delivery, surge pricing during peak hours, small order fees, partnerships with payment providers, cloud kitchen infrastructure rental, and data insights services for restaurant partners. Some platforms earn from ghost kitchen operations and alcohol delivery services.

• Orders delivered

  Total number of successful food deliveries per month

• GMV

  Total food order value processed through platform

• Retention

  Customer ordering frequency and restaurant partnership retention

Uber Eats, DoorDash, 배달의민족