Handmade marketplaces connect independent artisans, crafters, and makers with buyers seeking unique, personalized, and handcrafted products. These platforms emphasize storytelling, showcasing the maker's process and inspiration behind each item. Product categories include jewelry, home decor, art, custom clothing, personalized gifts, and vintage items. Key features include customization requests, direct maker-buyer communication, maker profiles and stories, and community-building tools. Success requires balancing scale with maintaining the platform's handmade authenticity, supporting small sellers with education and tools, and managing quality control while preserving creative freedom.

Revenue from transaction fees (typically 5-8% of sale price) plus listing fees charged per item posted. Additional income from payment processing fees (2-3%), seller subscription plans offering enhanced storefronts and analytics, advertising options for promoted listings, Etsy Ads programs, and seller services like photography, packaging supplies, and business tools. Premium features include pattern selling (selling listing templates) and wholesale marketplace access.

• Active sellers

  Number of sellers with active listings and recent sales

• GMV

  Total transaction value across the platform

• Retention

  Seller retention rate and buyer repeat purchase rate

Etsy, Amazon Handmade, 아이디어스