Local marketplaces facilitate peer-to-peer transactions within local communities, emphasizing hyperlocal discovery and in-person meetups. These platforms enable individuals to sell used items, offer local services, and connect with nearby buyers through location-based features. Categories include furniture, vehicles, electronics, household items, and local services. Key features include chat functionality, location verification, safety tips, community moderation, and meetup spot recommendations. Success depends on building trust through verification systems, creating safe transaction environments, achieving critical mass in local markets, and fostering community engagement while maintaining platform safety.

Revenue from advertising including banner ads and promoted business listings, premium listing fees for enhanced visibility and featured placements (typically $5-20 per listing), and business account subscriptions for professional sellers and local businesses. Additional income from verification services, boosted listings that stay at the top of search results, category sponsorships, local business partnerships, and optional features like shipping integration. Some platforms experiment with transaction fees for certain categories or payment processing services.

• Listings posted

  Number of new listings created monthly

• Transactions

  Completed peer-to-peer transactions facilitated

• Retention

  User retention and monthly active user growth

Facebook Marketplace, 당근마켓, 중고나라