Luxury marketplaces specialize in high-end fashion, designer accessories, fine jewelry, luxury watches, and premium goods from prestigious brands. These platforms emphasize curation, authenticity verification, white-glove customer service, and aspirational shopping experiences. Key features include authentication services, detailed product provenance, personal shopping assistance, exclusive brand partnerships, limited edition releases, and premium packaging. Success requires maintaining brand relationships, ensuring 100% authenticity, providing concierge-level service, managing consignment inventory for vintage luxury, and creating exclusive experiences that justify premium pricing while protecting brand image.

Revenue primarily from commission on luxury sales (typically 20-30% due to high authentication and service costs), higher than mass-market due to premium services provided. Additional income from authentication service fees, personal shopping consultation fees, premium membership programs offering early access to sales and exclusive products, white-glove delivery services, insurance services, consignment services for vintage luxury items, and partnerships with luxury brands for exclusive collections. Some platforms earn from luxury experiences, VIP events, and styling services.

• AOV

  Average Order Value - typically much higher than mass market

• GMV

  Total luxury goods transaction value

• Retention

  High-value customer retention and lifetime value

Farfetch, Net-a-Porter, 럭셔리마켓