프리랜서 플랫폼
정의
Digital platforms that facilitate connections between companies seeking project-based work and independent contractors or freelancers, offering payment processing, project management, dispute resolution, and talent vetting services.
수익 모델
Revenue from taking a percentage of each transaction (typically 10-20%), subscription fees for premium memberships, featured listing charges, and value-added services like escrow, insurance, and skill certifications.
핵심 성과 지표
GMV
Gross Merchandise Value - total transaction volume through the platform
Take rate
Percentage of transaction value retained as platform revenue
Repeat engagement
Percentage of clients who hire multiple times on the platform
주요 플레이어
Upwork, Fiverr, Toptal, Freelancer.com
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