프리랜서플랫폼
정의
Digital marketplaces that connect businesses with independent contractors and freelancers for project-based work, featuring project listings, proposals, payment processing, and work management tools.
수익 모델
Transaction fees as percentage of project value (typically 10-20%), subscription fees for premium features, and value-added services like payment protection and dispute resolution.
핵심 성과 지표
Gross Merchandise Value
Total value of all projects completed through the platform
Repeat Client Rate
Percentage of clients who post multiple projects
Freelancer Retention
Percentage of active freelancers remaining on platform year-over-year
주요 플레이어
Upwork, Fiverr, 크몽