라스트마일
정의
Last-mile Delivery solutions address the most expensive and complex part of the delivery process - getting packages from a distribution center or local hub to the end customer. These platforms integrate route optimization, real-time tracking, driver management, customer communication, and proof of delivery into a unified system. Key capabilities include dynamic route planning that adapts to traffic and delivery windows, automated customer notifications via SMS and email, driver mobile apps with navigation and signature capture, flexible delivery options (doorstep, locker, neighbor), and analytics to measure performance. Modern solutions support various delivery models including in-house fleets, gig economy drivers, crowdsourced delivery, and autonomous vehicles. They also handle complex scenarios like apartment buildings, scheduled deliveries, contactless delivery, and returns. The focus is on optimizing costs while maintaining high service levels and customer satisfaction. Integration with e-commerce platforms, inventory systems, and customer service tools creates a seamless end-to-end delivery experience.
수익 모델
Last-mile delivery platforms monetize through several approaches: (1) Per-delivery fees ranging from $0.50-3.00 depending on complexity and distance, (2) Monthly SaaS subscriptions tiered by delivery volume ($200-5,000/month), (3) Percentage of delivery revenue (2-5% of order value), (4) Setup and implementation fees for enterprise customers, (5) Premium features like branded tracking pages, SMS notifications, and delivery insurance, (6) API access and integration services, (7) White-label solutions for retailers and logistics providers, (8) Driver network access fees for companies using the platform's driver pool, (9) Data analytics and optimization consulting services. Many platforms offer hybrid pricing combining base subscription with variable per-delivery costs. Volume discounts are common for high-frequency shippers. Some platforms also charge customers directly for premium delivery options like same-day or scheduled delivery.
핵심 성과 지표
주요 플레이어
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자주 묻는 질문
Why is last-mile delivery expensive?
It accounts for 41-53% of total supply chain costs due to low density, failed deliveries, and labor intensity.
What is the average last-mile delivery time?
Typically 1-2 days for standard delivery, with same-day and next-day options increasingly available.
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